For a clear communication the Schützenmusikverein needed a small corporate design and a structured communication.
To inform the people of Koblach about past and upcoming events the “Musignews” were born. This four to twelve page folder is sent to every household in the city two to four times a year. It is meant to be a reminder and should encourage readers to revisit next time.
Also every event got it’s own poster. The titel always combines music or “Musik” with the location or the time where the event is places. The poster series, which can be seen mainly at bus stops, is characterized by clear headlines and bold images.
The first step was to retouch the logo and define a typeface that fitted the traditional style of music. The colors are based on the uniform which is worn to most puplic appearances.
The Musignews lets the readers recall the bygone events with short texts and large-scale images and leaves the rest up to their personal memories.
The poster series is built on a memorable large header image and a clear title that interrupts it.
The key visual for the 130 year anniversary combines old-looking, metal milled numbers and even older instruments. Every element from emblem to drum stick was positioned by hand.
To showcase the age of 130 years, real materials were chosen. The numbers were milled out of metal, the letters were shaped out of wood and the instrument were dusted of from the basement.